Spartan Mudder

Spartan Race koopt Tough Mudder

Op de valreep nog groot nieuws uit de wereld van het Obstacle Course Racing. De nummer 1 van de wereld, Spartan Race, is van plan de nummer 2, Tough Mudder, volledig over te nemen.

Tough Mudder blijft Tough Mudder

In eerste instantie worden eerste de Europese en Canadese evenementen overgenomen. De rest in de Verenigde Staten volgt dan later. Tough Mudder blijft bestaan als Tough Mudder en zal zich focussen op het niet-competitieve deel. Spartan Race blijft een competitieve race. Of we hiermee ook meer Tough Mudder evenementen in Europa gaan zien zal de toekomst uit moeten wijzen.

Interview Joe De Sena

Meer informatie en achtergronden zijn te zien in onderstaande interview met Obstacle Racing Media.

Persbericht

Spartan Race announced the acquisition of an exclusive option to acquire Tough Mudder’s UK, Canadian, and German events today, as the first step in an effort to bring together a complete merger of the two obstacle course racing leaders.
Tough Mudder events in those countries would continue to be operated by the same team and under the same brand, to be a part of the larger Spartan family of brands and events. Tough Mudder associates and participants in the UK, Germany and Canada will be able to continue on with their Tough Mudder adventure.

“This is a goal we’ve had for some time,” said Joe De Sena, Spartan founder & CEO. “Tough Mudder UK, Canada & Germany bring a unique experience and putting the success of the two together strengthens our global mission of getting 100 million people off the couch.”

Under Spartan ownership, Tough Mudder UK, Canada and Germany races and events would focus on teamwork-based non-competitive festival events, leaving the competition to the Spartan side of the business.

“I look forward to creating a lasting partnership with Will and Guy as we seek to complete the merger,” De Sena said. “I’m excited about the prospect of what we can do together, as one team.”

Spartan will continue to work with Tough Mudder’s founders, Will Dean and Guy Livingstone, in efforts to complete the acquisition and renewal of Tough Mudder’s US-based events and operations in the coming days.

Spullen nodig voor je volgende run? Kijk dan bij Dutch Mud Men.

1 reactie op “Spartan Race koopt Tough Mudder”

  1. Pingback: DEKAFIT, Tough Mudder en Monkey Bars Extreme - Obstakels.com - Obstacle run community

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